Customers are more inclined to trust and buy products or services from brands with a positive reputation. The key to developing a successful brand reputation strategy is to be proactive about gaining feedback from clients on how to be better. With research also showing reputation as a major contributor to sales and profits, you can implement the tips below to boost how people see your business.
Prioritize your customer service
How the world perceives your brand is strongly linked to how you interact with them. And according to Qualtrics and ServiceNow, 80% of customers would consider switching to a brand that offers improved customer interaction and experience. Making customer service a top priority could lead to increased customer satisfaction. Even when you commit a blunder, going the extra mile to fix it can boost your brand reputation and grow your small business. For instance, a handwritten note, or a free offer, can do the trick for your brand reputation.
Image by Gerd Altmann from Pixabay
Share your story
A good story can inspire, influence, and build connections. As a business owner, knowing how to tell your brand story can foster audience trust, enhance engagement, and boost your brand reputation leading to more loyal customers. Consider why you chose your particular product and service and how it improves lives. You can also create an about page to display your story and beliefs for all to see. New customers or visitors will likely visit the “about” page when they arrive on your website. You can expect more engagement and conversion if you can wow them. You can read your story and ask yourself what you would think if you were a customer. It would be best if you improved a few things to make your story resonate with customer goals and pain points.
Build an eco-conscious business
Many people are becoming increasingly picky about the products they use, only choosing those with green credentials. While companies should look into doing this to protect the environment, it may also assist in promoting your reputation, so it is a win-win situation. Plus, it can be cost-saving in many instances. Using solar energy, going paperless, boosting recycling, and adopting green products are examples of how you can be more environmentally conscious.
Participate in the local community
Current businesses must spend a large portion of their efforts developing a great online image. However, avoid downplaying the importance of developing your presence and reputation in the local community. Successful CEOs and business owners like Paul Ognibene have strongly emphasized the need for community participation where they work. You can do this in various ways, including attending local events, providing work experiences to students in local schools, holding seminars, and networking with local personalities and company owners. These are all smart methods to influence how your brand is seen by the community and may significantly impact your success.
Any company trying to boost its brand reputation should consider combining the above-mentioned strategies. It will inevitably take some time to improve how people perceive your brand. However, it is worthwhile because it will directly influence your business performance.
